An organic search could sometimes be called a ‘natural’ or ‘pure’ search because the results brought back by the search pages are based on keyword relevancy and content, not on who paid the most money to be featured at the top spot (like those found on Overture.com).
Google has always been a campaign for organic or ‘natural’ searches. Their principal focus has been and always will be the fast return of highly appropriate results based on what is written within the webpages – the content in addition to other ‘objective’ measures. Google has always been good about separating organic searches from the sponsored listings. There has been a blending of the two – sponsored and organic searches by several of the other search engines however public outcry has deemed this unacceptable because there were no clear labels as to what a ‘paid’ listing was and what a ‘natural’ listing was. Plus, there was a stern warning from the FTC regarding this in 2002, although, nothing became of it.
There is no additional cost for ‘natural’ or organic searches and there are many more benefits then there are disadvantages. Quite possible one of the best reasons to go organic is because it’s free. Submitting to Google is still free, even after all these years and it is the most popular organic (or other style) site on the Internet. Google has always been unyielding about the fact that they will not charge for inclusion into their database of over 4.2 billion pages.
Paying to be included in a search engine will get a website to the top of the list faster and it would remain there as long as a person pays their subscription, however this never promises a certain rank number. Although, in order to feed time-sensitive information such as news to a search engine, it may be in the website owners best interest to pay for inclusion. The page should contain good, quality content and perhaps a few links to third party sites.
Source Otipso
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